“I'm Rob Russell, VP of Strategy at ActivatUs. Every organization that reaches us gets my personal read. If anything here resonates, I'd welcome a 30-minute conversation to walk through what we're seeing and where you could go from here.”
Opens an email to rob.russell@activatus.com. He answers his own inbox, usually within a day.
Not a sales call. A working conversation.
Rob has spent his career on the revenue side of mission-driven work: Chief Revenue Officer at FreeWill, and before that leading government business development at Thomson Reuters.
At ActivatUs he runs strategy, which in practice means reading the research behind every engagement and deciding what it actually tells us to do. He does that part himself, which is why he is the one on this call.
Thirty minutes, one call, no deck. You bring the context we could not see from the outside; he brings the read on what the findings mean for an organization like yours.
You keep whatever comes out of it. If working together makes sense, we will say so. If it doesn't, you still leave with an honest answer, which is rarer than it should be.
Three things, in this order.
Where you stand today
We walk through what we can see from the outside: how visible you are, which audiences are actually showing up, and which numbers matter more than they look.
Where you could go from here
Two or three moves that fit your calendar and your team's real capacity, in the order we would do them. Not a wish list, a sequence.
Your questions, answered straight
Bring the awkward ones: what this would cost, what it would take from your team, what we would not recommend. You get the same answer whether or not you ever work with us.
Three steps. Zero pressure.
You send one email
A line is plenty. What is on your mind, and roughly when you are free.
Thirty minutes on your calendar
Rob comes back with a couple of times. A conversation about your year, not a demo.
You decide
If it resonates, we scope what comes next. If not, you keep the read and we part friends.
One email is all it takes.
Tell Rob what is on your mind. He will come back with a couple of times that week. No pitch, no obligation.